Strategists, Coaches, Facilitators, and Online Service Providers:
What if you could charge whatever you really wanted to charge?
and What if, after you bumped up, closing sales felt way easier?
And the clients got even cooler?
Are you making this business mistake?
not baking in enough profit margin (on each offer) to pay for the team + support you need to not hate how your week, calendar, and life feel. ❌
Are you currently pricing your offers based on what you see other people in your industry doing?
Do you think about what it would take to just rip the bandaid and double your prices?
You’re nervous people won’t buy, but still…
If you want to get to the place where you can charge what you really want, you can’t afford to waste any more time on brand messaging that’s a turn off to your perfect-fit person.
Because everything that happens in business is downhill from your self-worth, your positioning, and the messaging that speaks to clients who’re resourced and ready-to-buy.
Let’s move you into unforgettable instant recognition.
Let’s get you trained to speak to the higher-level person who isn’t running around the internet price shopping.
Let’s explore the shifts you need to make (and the stories you need to publish) to stand out as THE person your ideal client needs right now.
Hi, I’m Jillian Anderson and the truth is that charging “competitively” (and not baking in enough profit) has an expiration date — it’s called burnout.
But to charge more?
To charge what you really want?
You have to be positioned right in the marketplace.
And from there, you need to clear messaging that speaks the language of the person who is not only resourced, but ready to buy right now. 💸
Introducing…
Better Brand Messaging: Be Instantly Remembered as the Go-To Leader in Your Industry Through the Power of Aspirational Storytelling ✍🏽
The digital workshop for the holistically minded entrepreneur who wants to plant her flag, charge what she really wants, and sign more super cool PIF clients who take action.🔥
To make a lasting impression and be recognized as the go-to leader in your industry, you have to…
Step up and shift your messaging.
You ready?
We're gonna cover:
✔️ the *true* definition of brand messaging (when you get this wrong your sales cycle is slow as molasses).
✔️ how that messaging relates to the individual messaging of each of your offers (this clarity will help you make decisions faster, and success loves speed).
✔️ how to effectively apply that messaging to visual media (using visual media to evoke emotion is such a powerful communication tool and I don’t want you to miss this).
✔️ how to redesign your ideal client based on two clear foundations so you’re not trying to “convince” anyone to buy anything ever.
Think: elevated messaging, elevated client, elevated you.
See it’s easier than ever to make an emotionally-moving connection with the right reader.
But you don't want to waste ANY time with brand messaging that's not clicking for her.
I look at business related writing 7 days a week and I can tell you…
The entrepreneurs who’re undercharging are often publishing messaging + copy that’s a total turn off to the high-level buyers who’re ready to pay a premium, today.
Better brand messaging: the digital workshop is available now.
Usually $197.
Now just $27.
“THANK YOU, THANK YOU, THANK YOU!”
“As I have invoiced (and gotten paid) thousands of $$$ this month for my work I need to send a big thank you to you.
Not only have I learned a ton from both your free and paid content but you have been a source of inspiration and expansion for me!
— Jessica, Writing Workshop Client
When you sign up for Better Brand Messaging Digital you receive:
✔️ The Better Brand Messaging Digital Workshop (45-min workshop via video + slides).
✔️ The Better Brand Messaging Workbook
What this (45 min) digital workshop covers:
the true definition of brand messaging (people are approaching this from the wrong angle).
how brand messaging relates to the individual messaging of each of your offers (brand messaging + sales messaging are different).
the multi-phase story arc framework that communicates the true value you bring to your readers and perfect-fit people (understanding this is a must for web copy, sales page copy, email copy, speaking ops, and more).
strategic insight into positioning, messaging, storytelling and more.
how to effectively apply the brand messaging principles we cover to visual media like IG reels
my thoughts on experimentation and trialing various messages on IG
and more!
⭐️ Plus! — A special bonus training just dropped: Map the Money-Psych Profile of Your Perfect-Fit Client (So charging what you really want is Truly a Non-Issue).
✔️ watch me map out 2 different psych profiles in MIRO
✔️ learn pro messaging habits (so you can bring in high-level clients that don’t have you walking on eggshells)
✔️ dial in the core motivations your perfect-fit client has before you waste 20+ hours (or $$$$) rewriting your web copy or messaging assets again.
✔️ put your own mind aside and get into hers so you can stop stopping yourself
Hi, I’m Jillian Anderson
Before I transitioned into copywriting, I was a women’s health professional (and abdominal massage specialist) who built a successful six-figure business.
Inspired by my two unassisted home births, I wanted to help women connect to their bodies, heal, and thrive.
This is why I started The Vital Mother Podcast and created a bazillion different offers online.
In 2017 my first group program launch enrolled over 20 students at a price point of $497 and generated just over $10,000 from an email list of less than 700 readers.
That experience sent me to floor in shock and panic (how could I possibly make that much money in such a short period of time?)
The success continued and the next time I offered that program, I generated $17k in one day from the back of an uber on the way to an event in NYC.
I was starting to understand that my highest-impact skill was writing in an emotionally moving way.
Hit Publish, Make Money, Spark Serious Transformation.
My love for holistic women’s health is deep but eventually I felt called to specialize in copywriting. I’ve since helped:
✔️ A holistic health practitioner have her first 60k launch
✔️ A high performance sales page client book nearly 50k in sales
✔️ A growing number of female entrepreneurs experience their first five-figure launches and five-figure months
✔️ Over 250 clients from over 55 countries through a variety of services, offerings, and programs from low-tier to high-end.
And I’d so love to help you next.
As Seen In:
FAQS:
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A: You’ll be sent an official welcome email with the info you need to login and access your content.
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A: You sure can. Not only will you pick up ideas and insights for your clients, but you’ll also pick up key ways to better communicate in your business in ‘25.
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A: It’s not. It’s an actual workshop designed to give you clarity, insights, and momentum.
At the end of the Better Brand Messaging Workbook, I outline a next step for you if you’re interested to go deeper and have my support with your messaging.
Why Brand Messaging?
Stepping back, zooming out, and setting the right foundations (from a psychological standpoint) can make or break a business.
The reality is that nobody from the outside can fix this for you until you're ready to fix this yourself, internally.
Because... actually enjoying your life is a self-worth thing.
It's a worthiness thing.
It starts with you.
It starts with raising the bar.
It starts with raising your standards and expectations before it moves into positioning and messaging.
I’d love to help you make these moves in the right order.
What Women Are Saying:
"I launched my new website homepage on Saturday with my 'Jillian inspired copy', and I’ve had TWO INQUIRIES in the last 24 hours.”
— Christine, Copy Analysis Client
“After working with Jillian I have officially enrolled 33 new students this semester — the highest I have ever had!
I am beyond thrilled! I can't thank you enough!”
— Brittany McCardle, Copy Analysis Client
“I now feel more confident in knowing what would be compelling copy to my ideal clients, where as before, I was pretty blinded by what I felt was most important for them to know.
I was missing the mark in what's actually important for them where they're currently at in their journey, and mostly thinking about what I want for them, not what they actually value in the moment.”
— Veronica, Writing Workshop Client
"Just did the math and I booked over $15k in sales! The very first 5-figure month in my HD School.
And I only sent out 2 emails to my list and I didn't even share on social media!”
— Korynn Elliott, Launch Copy Client
"JILLIAN’S TRAINING AND MENTORSHIP HAS BEEN WORTH EVERY PENNY!”
“Before working with Jillian, I was not getting paid enough for my services. I felt completely undervalued and I was trying to rationalize it all. I was overworking myself and not making enough for my hard work.
I have successfully increased my rates with confidence and feel much more supported by my business. I hired a new bookkeeping service, almost doubled my email list, and have officially brought on my first intern. Woo!”
— Missy Graff Ballone, 1:1 Client
“MONEY IS JUST COMING IN!”
“It’s been like the most amazing launch I’ve ever done. This is the launch I have done the least, I took all of the advice you gave, I believed that all of the work I had done was good enough.
Yesterday I opened the cart, the first email went out, I posted on Instagram, and then I was like… “What do I even do now? Money is just coming in! I looked at my partner and said, “let’s go to the beach.”
— Fabi, Group Program Client
Are you ready to plant your flag and charge what you really want to charge?
Yes, you need to publish messaging that matches your money goals.
But the truth is, there are foundations you need to have in place before you re-work everything.
Better Brand Messaging: Be Instantly Remembered as the Go-To Leader in Your Industry Through the Power of Aspirational Storytelling ✍🏽
The digital workshop for the holistically minded entrepreneur who wants to plant her flag, charge what she wants, and sign more super cool PIF clients. 🔥
Usually $197.
Now just $27.
I’ve been developing products, services, programs, and transformational offers online since 2015.
I’ll be the first to tell you that running an online business in 2025 requires a higher standard than ever.
That’s why, before I moved into building out my latest offer suite, I invested in the tech required to give you the best user experience possible.
You might be new to me, and that’s why I want to let you know that helping you get better results in the sales department (as quickly as possible) is my top priority.
If you’re not satisfied with the material inside Better Brand Messaging, simply email us within 72 hours of purchase and my team and I will take great care of you.
Have a question? Having tech trouble? Email us at hello@jillian-anderson.com and we’ll be right with you.