Is Your Flowery Feminine Language Preventing You from Making More Sales in Your Soul-Guided Business?

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Hi Beautiful,

In good marketing and promotion, there's a vital element, known as 'the Call to Action.'

At the end of a story, promotional piece, advertisement, blog post etc., there needs to be a clear and direct, call to action.

Here are a few examples:

"Download Your Free E-Book Today."

"Click Here to Apply Today."

"Enter Your Name + Email to Be the First to Know When ___ Opens for Enrollment Again."

"Buy Now for just $497."

What I've noticed with Heart-Centered entrepreneurs (especially those in the women's empowerment, goddess-oriented businesses) is this:

Flowery language isn't effective for ending your promotions and posts, or getting your readers to take the next step. Your readers need to be powerfully directed, as if riding an arrow to the destination you intend for them.

I know, I know. Exercising your masculine energy can be a challenge, after all, you're 100% committed to dismantling the patriarchy, and the last thing you want to do is improperly employ the masculine, and… be a part of the problem.


You stand for fully embodying your Divine Feminine essence. Sacred. Sovereign. In your life, your business, and your leadership.

And yet, your feminine essence can only take you 50% of the way there in your business. If you can't employ masculine energy, in the proper places; in this case, in your marketing and promotional language, you will not create the results you seek.

Sales. Service. Conversions. Clicks.

These are the currencies of an online business, and if you'd like to increase the level of currency moving through You (I know you do), you'll need to channel your inner masculine in a powerful and intentional way.

Before we go deeper, I'd like to remind you, not to fear, but revere, your inner masculine. The masculine energy is here to serve, support, and direct. It's the structure, forward direction, and foundation that every Priestess needs to bring her work (and best self) forth.

Here are some tips for you if you have trouble writing in a clear, powerful, and direct way, i.e. getting a reader or potential client, to DO something specific, like click, apply, or purchase:

1. At the end of your next post or promotion, practice speaking with authority.

Direct your reader to one clear and obvious place. Exercise an authoritative voice that's loving, wise, and knows what would be most helpful to the reader. A pre-requisite for using a voice of authority is fully believing in yourself, and the power of your work.

2. Eliminate confusion.

As I said above, you want to make sure that your call to action is clear and direct, as if the reader is literally riding a one-way arrow to the destination you choose. Don't send her to two places. Never. Not ever. Examine some of your recent promotional posts, or emails, to see if you've been directing people to more than one place at once. Confusion = Non-Action.

3. Get Comfortable with Feeling Inauthentic.

This might strike you as odd, because authenticity is what you value most, but not every word on your website, or your Instagram feed, needs to be a singing shiny declaration of who you are.

It might not feel like you, to write in this way. You might feel strange, inauthentic, and maybe even salesy at first, but I promise, it will get easier and you'll work through all those 'what will people think about me' fears, in the process.

One more thing: this blog post is not valuable unless you implement what was shared today. Set aside the time to take action. Bonus points if you snap a photo and tag me on Instagram (@jillianaanderson) as you practice channeling that masculine energy of yours.

Here's to You, reaching the people you're meant to Serve, and opening to the fulfillment and financial resources, that that service brings.

Big Love,

Big Love,

 

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If You Ever Feel Like a Total Fraud, Read This.

Jillian Anderson

Not a month goes by that I don't fall down the rabbit hole of feeling like a total fraud, despite having created all the things I set out to create as an entrepreneur, almost four years ago:

a) Location Freedom and Time Freedom


b) A Scalable, No-Limit Income


c) Fulfillment Through Being as Useful (and Creative) as Possible

The rabbit hole opens up (and sometimes swallows me) before certain interviews, before sharing on social media, and before saying yes to the next big opportunity.

I feel like a fraud when people tell me they love my work, and that it's changed their life. I especially feel like a fraud when someone says, "How did you do it?".

After working deeply with the medicine of Impostor Syndrome over the last year, I realize the suffering all comes down to this one thought: What would happen if everyone knew the truth about me?

It's a painful thought that will derail you from enjoying your life, and living your vision, for as long as you entertain it.

So, take a deep breath, and let me ask you the question: What would happen if everyone knew the truth about you? The whole truth, nothing but the truth?

Would someone point their finger and laugh at you? Career over? Never book another client again?

Would they discover that you're not really who you said you were? What exactly would be exposed? Would they call you an under-qualified fake, a phony, a scam?

Maybe they'd call up their friends and tell them all: "She's not actually qualified, did you hear? She doesn't have it all together."

Here's the actual Truth that trumps the darkness of Imposter Syndrome: Nobody is perfect, nobody has it all together (all at once), nobody knows exactly what they're doing all the time, not even the ones who look like they do, and, true qualification comes from lived experience, not from a piece of paper.

Suffering from Impostor Syndrome is a result of not internalizing your accomplishments, successes, and your real-deal brilliance.

You've been conditioned to see yourself through the eyes of 'I am not enough' and it's causing you inner conflict. You've been operating from the false assumption that your success is something that's just happening to you. It's not.

Your success, your achievements, the wonder, awe, and financial well-being that has filled (and will continue to fill) your life, is in direct relationship to you: doing the work, getting out of your own way, learning new skills, taking big risks, trying new things, and consistently getting out of your comfort zone.

Congratulations. You're an amazing human being. Have you forgotten?

Don't dismiss the hours you've spent planning, strategizing, and reading books. Don't dismiss all the programs, workshops, and education you've invested in. Most importantly, don't dismiss your Soul's curriculum - all of the challenges and triumphs that you've traversed.

Give credit where credit is due. Reach your arm out and pull all the success you've created into that radiant heart of yours.

Take Action Now:

Write a letter to yourself as if you were your friend, and congratulate yourself for all the wonderful things and experiences you have created for yourself. Remember, write to yourself as if you're writing to your best friend, with kindness, encouragement, and total recognition.

Big Love,

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Why I’m recycling my wedding ring (even though I’m happily-ecstatically married).

I don’t like my wedding ring. I never have. I don’t even wear it, and so, I’m recycling it.

It’s never been an accurate representation of our love. Or has it? I mean, we were married so fast, and at the time neither of us had healed our money-stuff.

In October of 2012, he asked me to marry him, on top of my favorite ridge overlooking the Delaware, on the ninth day we had ever spent in person.

Before that day, we had spent just a week in Mt. Shasta, after a long distance year of Twin Flame Facebook love letters, and late night phone calls.

With the most incredible certainty I have ever known, I said Yes.

That ring on my finger, made my whole body electric. Committing to us was the best thing I have ever done (and is the best thing I continue to do).

I hadn’t really planned on marriage. I always thought I’d avoid it like the plague. Before I met him, marriage seemed a war zone, with far too much at stake.

The ring: I didn’t love it. I wanted to love it. I tried to love it. As we drove home from that hike on the ridge, I held my left hand up against the black steering wheel and took it in with willing eyes. 

Maybe I’ll like you someday, I thought, still high from the realness of our lives combined.

A few days after he asked me to be his partner, we were married, on the edge of the forest by our Shaman friend Denise. 

I held seventeen red roses against my forty-nine dollar department store dress — a miracle after Hurricane Sandy, because all the florist shops were closed, and the ones that were open had lost all their flowers with the extended power outage.

We read our vows nestled between the white pines and hemlocks, and then I drove him an hour and a half to Newark airport so he could catch a flight back to Louisiana, where he had a home, two children, and a job to return to. 

He sent me a text from the plane, before take off. As he felt his ring on his hand, he was overwhelmed with pride, in us. 

At work the next day, the girls wanted to hear the story, and to see my ring. I was buzzing with bliss, but as each one held my hand and examined my ring, I felt a new wave of cold shame.

It had four small diamonds that were pretending to be one big diamond, and I didn’t like all that pretending. They weren’t cruelty free. And it wasn’t my style, at all.

Plus, it didn’t even fit on my finger, it was too big.

I was disappointed that he didn’t get me the right size. And disappointed that he didn’t save up for something better. Was this was my ego trying to rain on our parade? Or was it okay not to like this ring? Wasn't I supposed to love it?

I started to think that maybe this marriage was something I just needed to grow into.

And it was. By the time I finally had the ring resized, we had grown into our union more fully. But I still didn’t actually like the ring. And as flimsy as it was, it couldn’t handle being resized, and a diamond fell out.

And when that diamond fell out, I stopped wearing it altogether.

It was cheap, that ring. And it opened me up to a goldmine of healing. It opened me into a chapter in my life, where I'd learn how to provide for myself and my desires completely, and with Joy.

To all the women out there who've felt a similar invitation into their own sovereignty and earning potential, I see you, I feel you, and I'm celebrating you like wild. 

Big Love,

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